As the Vice President and General Manager of Cerner United Kingdom, Geoff Segal focuses on managing and developing client relationships for Cerner UK. Geoff joined Cerner in 2006. He has held roles with the company such as leading Cerner’s consulting and delivery group for Europe covering 50 clients with over 140 hospital sites. In January 2015, he became managing director for Cerner UK. During his time at Cerner, Geoff has played a significant role in new client development and generating Cerner’s bookings at record rates. Before joining Cerner, Geoff was a Superintendent Physiotherapist. He left the profession in 2000 to seek opportunity within the overall health industry and joined Siemens Health Services in their electronic health record (EHR) delivery group where he worked for 4 years. This was followed by a program delivery role at Dell during the National Programme for information technology.